yellow wires membership nonprofit case study

Partner Relationship Database for a Communications Company

The challenge

Currently, the sales team at the corporation was using a highly inefficient process. It involved contacting the administrator every time they needed a case study. Then, the administrator went through each entry to find the relevant items. As a result, the sales team needed a faster way to find entries. After that, the company reached out to Aciron to help them create a customer success database. In short, this database would allow them to better leverage information for marketing purposes.

Our approach

Aciron worked collaboratively with the client to analyze the requirements and strategic direction for the application. After discussing a high-level overview of the system, Aciron performed a current state assessment. In other words, this assessment identified areas for optimization. Thus, ensuring that the client will derive the most business value from the technology investment.

Aciron also helped re-engineer the client’s customer success information dissemination process. Instead of only accessing customer stories via strict admin access, the new database allows users with proper credentials to search. In addition, the client also wanted to include an administrator reporting function. This function gives administrative users key insights into how that application was being used.

Next, Aciron created storyboards and process flow diagrams to visually articulate the layout and functionality of the system. Through continuous communication, the database and application were developed according to the client’s specifications. Most importantly, an interactive process helped to ensure the long-term success. For instance, the application applies flexible updates to the system.

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In conclusion, Aciron built a custom database and web-based application. This front-end application helped organize the client’s customer success stories into a searchable repository. Further, the web-based application provided a secure and user-friendly front-end for the database.

Thus, allowing users to search for relevant success stories in a timely manner. Administrators are able to manage users, however, and add or edit success stories as necessary. In addition, users can generate reports on system usage to allow them to better create and curate the content available.


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