How to Support Small Businesses
As a small business ourselves, we understand just how important they are to our local, national, and global economies. We at Aciron Consulting, like so many others, have worked hard to help make the future of these vital economic drivers a little more certain.
Our Practices
To do so, we’ve made sure to dine at our favorite neighborhood restaurants, shop locally, and otherwise support the small businesses in our community. Explore more about our tips and tricks for how to best support small businesses in your local and surrounding community.
The Power of Leaving an Online Review
While they may not sound like much, online reviews are actually an incredibly effective tool for small businesses. As restrictions begin to lift, consumers will be turning to platforms like Yelp, TripAdvisor, and Google to help them decide where to eat, shop, and visit. A positive review can make all the difference!
Review Site Examples
The same goes for clients looking for a B2B provider, like Aciron Consulting — except those buyers are more likely to use platforms like The Manifest, or its sister site, Clutch, to find a highly-reviewed partner to help them achieve their business needs. We have a profile on both sites, which our potential customers can rely on when making the decision to find a trusted vendor. For instance, in our most recent review featured on Clutch, we helped a construction company develop some internal platforms. Here’s what they had to say about our team.
Impact
Leaving and receiving an online review can be beneficial for both parties involved. The simple act of leaving a positive (or negative!) comment can help to bridge the gap between the company and the consumer.
At Aciron, we take each and every one of our clients’ feedback with great care, and we do everything we can to listen and address each one of your specific concerns. We know how much others leaving reviews help us, so we like to do the same!
Spreading the Word
Perhaps an underestimated, yet powerful tool for supporting small businesses is simply through spreading word of mouth. Referrals from a trusted source like a friend or family member can be some of the most effective ways to bring more customers in for your favorite small business. You can spread the word in person, online, in a newspaper ad, and more.
Engaging on Social Media
A simple like or share can go a long way when it comes to supporting a small business, especially one that’s just starting out in growing their social media following. On LinkedIn specifically, when one person interacts with a post on their feed, this then brings the post to everyone’s feed who follows that person. Thus, exposure to the original post grows exponentially.
You never know how much leaving a like or comment can help a small business, and we highly encourage you to try this out. Who knows, you may even gain a friend along the way!
Attend In-Person Events
Putting a face to the name of a small business can help your connection grow that much stronger. Often times, small businesses trying to grow and prosper will hold in-person events, or they will network at events that others attend. Research the events, find out when they are, and attend – you won’t regret it!
Final Thoughts
Supporting a small business can be easy when you have the right steps in mind. We hope this blog post inspired you to give it a shot, and as always we are here to chat!