Creating CRM (Custom Relationship Management) Platform for Animal Protection Non-Profit

Custom relationship management case study

  • Data Analysis

  • Custom Software Development

  • Custom Search Engine

  • Microsoft .NET Application
  • SQL Server

  • API Coding

The Project

One of Aciron’s biggest strengths is the diversity of clients and industries we serve. When a non-profit dedicated to animal protection approached us, we were thrilled. Since we are all animal and pet lovers at heart, we knew we couldn’t pass it up. With a lot of data sets on their hands, the client was looking for someone to help them make sense of it. Our consultants worked with this non-profit to create a combined database and custom software platform to access the data. Even though the application is in constant improvement, the solution wasn’t always clear from the start.

The Challenge

There were lots of outstanding problems before we could jump into development for this project. The main challenge was that the client was lacking integration across all of their databases. Information that they gathered was separated into six different areas, with no way to connect them. In simpler terms, our client wanted to see commonalities between who’s donated, made adoptions, fostered animals, brought their pet to a clinic, etc. For them to grasp next steps, they wanted to see full profiles of customers and if their name spanned across multiple databases.

Aciron’s Solution

This is where Aciron comes in. After hearing these requirements, we knew we had the resources to make their lives easier. We first began by understanding the legacy systems in place. How was the data being stored? What categories did they fall under? Is there a way to determine if one person was listed in multiple databases? After analyzing everything, we began to create a dashboard so that the client could perform custom searches against a single database that included results from all the underlying databases. The process involved choosing what fields would be added (name, location, donation amount, etc.) and assigning a unique identity to each customer to correspond with their profile.

The final goal was to have a 360-degree view of all the relationships, past and present. The software we created provides that for the client. Overall, collaborating with this non-profit has been satisfying and rewarding. We are looking forward to seeing how this application is going to help with their mission and become an integral part of their customer relationship strategy. Aciron also hopes to work with more nonprofits in the animal welfare and veterinary industry.

Have an idea for a project? Want to see how your business can grow? It’s time to work with Aciron.