Content Management System for Financial Institution

How Aciron does it

To start, the philanthropic organization of a global investment banking firm was seeking to develop a new public website. Overall, they needed to reach and serve as an informational portal. At the time, the organization’s primary online vehicle for informing and converting donors was through an outdated website. This global bank was in need of technology consulting.

Services

Technologies

The challenge

To clarify, the organization was looking to promote action around charitable giving and captured potential donors in a new way. Thus, the organization needed an elegant and manageable website. This new website would enhance opportunities for growth, however, and easily provide valuable information to potential new donors. As a result, the client engaged Aciron Consulting to develop the website according to their requirements.

The approach

Aciron started out by working collaboratively with the client to understand the client’s vision and needs for the website. In addition, the client informed Aciron that the organization conducted internal requirements gathering and planning. Thus, the client had already determined specific design elements to be included in the site.

Most importantly, Aciron worked with the client to develop a solid roadmap for the initiative. Based on the client’s needs, the client and Aciron decided to utilize DNN (formerly DotNetNuke), an open source .NET content management system (CMS). Therefore, allowing management of websites without significant technical knowledge.

Through in-depth interviews, Aciron developed storyboards and workflow diagrams to visually articulate the layout and functionality of the website. In addition, Aciron documented user interaction with the new website. Further, Aciron regularly reviewed and finalized the design of the website with the client. Aciron followed a flexible approach to the website development. This allowed the client to make adjustments so that the website best supported their technical strategy.

Solution

In conclusion, Aciron developed and delivered a modern, and easy-to-navigate website. This website successfully fulfilled all of the client’s requirements. Based on the strategy, Aciron developed a website that is very content and document heavy.

Moreover, the website includes resources from relevant philanthropic publications, recent news in philanthropy, and a question and answer forum. In addition, the website provides an interactive and informational experience for visitors.

With rich experience with DNN, Aciron was able to successfully develop the website on the open-source CMS. Thus, allowing the client administrators to easily update website content.

Transform

To sum up, with the new website the client is now able to regularly communicate with its target audience. Additionally, the client can provide up-to-date information and deliver engaging documents to its visitors. Since launching the website, the client has attracted and effectively engaged potential donors. Furthermore, the organization is able to convert more traffic to donors.

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