Go-to-Market Strategy for Innovative Start-Up
How Aciron does it
A Massachusetts-based industry certification and research company collects and analyzes drinking water quality data. Overall, this company analyzes water quality from over 50,000 community systems. They were looking for a custom web application.
Firstly, the startup was looking to bring vast data to the consumers. For example, they needed to develop a tool to allow consumers and businesses to compare and contrast the water quality. Therefore, the client turned to Aciron Consulting for expert assistance in shaping their strategy for the new business opportunity. Additionally, Aciron would develop a custom web application and website. In other words, the goal was to promote the firm’s water quality certification program. Secondly, it needed to allow consumers to identify and assess the drinking water quality.
To start, Aciron conducted a series of requirements sessions to define the client’s strategic direction for the innovative tool and service. Consequently, Aciron provided insights and inputs from concept-to-launch experience regarding market strategies and what drives consumers’ decision making.
Similarly, Aciron developed a set of story-boards and process flow diagrams. To clarify, they enabled the client to visualize the new tool. Most certainly, Aciron continuously provided status updates to the client. As a result, this provided visibility into the project progress. As a result, the client reviewed the initial documentation and provided feedback. Finally, this feedback was incorporated into the final design of the web application.
Overall, Aciron developed and implemented the custom web application with specific client needs.
Aciron helped the startup launch an interactive web application and website. Subsequently, allowing consumers and businesses to compare and contrast the quality of tap, bottled, and post-filtered water. Meanwhile, this data would extend across the United States.
However, the comprehensive application includes:
Advanced search functionality
Interactive dashboard of search results, including dynamic charts, graphs, tables, and visuals to analyze the water quality
Integration with Google Maps to allow users to analyze water contaminants across the United States
Affiliate marketing for users to purchase filter solutions through third-party website
Premium user registration and login
Integration with Facebook Login to drive engagement through social media and allow for easy registration
User-friendly 5-star rating system functionality to allow users to rate water systems
In conclusion, the client successfully launched the concept and is established momentum in the market. Thankfully, initial clients and users responded very positively to the innovative service. Furthermore, the company is continuing to grow and add to its service offerings.