Enhancing Marketing Portal with External Video Integration
Case Study: Marketing Portal
A leading privately held education company, specializing in providing education tools to millions of people worldwide needed to develop a system. This system would facilitate the dissemination of multimedia marketing and sales materials. The goal was to seamlessly integrate video testimonials from students and instructors on the product’s website. In addition, the company wanted to create a user-friendly, visually appealing user experience for prospective customers. So, the company contacted Aciron Consulting to assist in executing the time critical initiative.
How We Added Value:
Aciron conducted a requirements gathering session to understand the company’s design. In addition, Aciron worked with the client to gain an understanding about how the design would be incorporated into the finished product.
Using the company’s design, Aciron personnel developed a workflow. In order to provide complete transparency into the project, the Aciron team worked closely with the client with a series of conference calls. As a result, the client received status updates and provided feedback on the documents presented to them. The Aciron team used this feedback to finalize the project.
Aciron delivered an online application that accesses the client’s extensive YouTube video content. This application presents the content on the client website in a user-friendly, easily navigable, and seamless manner. Also, the application incorporates the client’s unique design and branding elements to ensure an integrated and effective website. As a result, the client can effortlessly enter its promotional marketing videos into the system using a simple form. Furthermore, visitors can quickly search for content with the comprehensive search system.
With hundreds of video testimonials posted through the system, the tool continues to play a vital role in the marketing and sales activities of the client.