Enhancing Marketing Portal with External Video Integration
How Aciron does it
Firstly, the goal was to integrate video testimonials from students and instructors on the product’s website. In addition, the company wanted to create a user-friendly user experience for customers. So, the company contacted Aciron Consulting to assist with their time-critical initiative.
To start, Aciron conducted a requirements gathering session to understand the company’s design. In addition, Aciron worked with the client to see how the design would be incorporated into the finished product.
For instance, using the company’s design Aciron personnel developed a workflow. In addition, to provide complete transparency into the project the Aciron team worked via conference calls. Moreover, the client received status updates and provided feedback on the documents. Overall, the Aciron team used this feedback to finalize the project.
However, Aciron delivered an online application that accesses the client’s extensive YouTube video content. In conclusion, this application presents the content on the website in a user-friendly manner. In addition, the application incorporates the client’s unique branding elements to ensure an integrated website.
As a result, the client can effortlessly enter its marketing videos into the system. Furthermore, visitors can quickly search for content. With hundreds of video testimonials posted, the tool continues to play a vital role in the marketing and sales activities.