Enhancing Marketing Portal with External Video Integration
- Technology Consulting
- Client Feedback
- User Experience Prioritization
- Easy Navigation
- Custom Online Application
- Content Searching
The challenge
Firstly, the goal was to integrate video testimonials from students and instructors on the product’s website. In addition, the company wanted to create a user-friendly user experience for customers. So, the company contacted Aciron Consulting to assist with their time-critical initiative.
Our approach
To start, Aciron conducted a requirements gathering session to understand the company’s design. In addition, Aciron worked with the client to see how the design would be incorporated into the finished product.
For instance, using the company’s design Aciron personnel developed a workflow. In addition, to provide complete transparency into the project the Aciron team worked via conference calls. Moreover, the client received status updates and provided feedback on the documents. Overall, the Aciron team used this feedback to finalize the project.
Solution
Transform
As a result, the client can effortlessly enter its marketing videos into the system. Furthermore, visitors can quickly search for content. With hundreds of video testimonials posted, the tool continues to play a vital role in the marketing and sales activities.