Case Study: WordPress Website Development
The largest contributory retirement system in the Commonwealth of Massachusetts was looking for a new, user-friendly website. Since 1997, their website had been hosted by the Commonwealth’s IT department on state servers. However, after the state’s major redesign of the website’s structure and page design, the website’s format no longer met the retirement system’s needs. For this reason, the organization reached out to Aciron to design, develop, and host a modern, accessible website.
How We Added Value:
Collaborated with the key stakeholders to analyze the requirements and a strategic direction for the website. The client was looking for a website built on a content management system (CMS) platform, with “must-have” requirements. This included a user-friendly interface for managing content and accessibility for all users. Based on these requirements, we recommended the use of WordPress for the new website.
The Aciron team assisted the client with choosing a theme, once the WordPress platform was installed and configured, on the client’s server. Then, we provided advice on design and usability and then customized the chosen WordPress theme using plugins. Based on the client’s desired look and feel, Aciron worked with the key stakeholders to develop page templates for the site. This allowed the client to create new pages to maintain a consistent look and feel.
We assisted the client with choosing, installing, and configuring plugins that added the desired functionality. The team ensured that the plugins were able to fully integrate with the client’s system by working with the theme’s authors to overcome any issues that arose.
Aciron developed an accessible WordPress website that helps visitors easily access information and improves the user experience. We developed the client’s website to be user-friendly, visually compelling, and interactive. Users can adjust the visual elements of the website like color, text size, etc. to improve the user experience of the site. The website also includes:
- Intuitive content organization, including in-page navigation enabling visitors to browse the website with ease
- Responsive design providing device-optimized content for visitors
- SEO-optimized pages ensuring that the website ranks well with search engines
- Expanded search functionality to make finding relevant content quick and easy
Additionally, we developed the website to integrate with Formstack and Google Analytics. Also, we enabled easy updating of dynamic content newsletters, events, and announcements. Other back-end admin features include role-based permissions, content tagging, page templates, and the media library.
Upon completion of the website, Aciron provided training to help the client’s staff learn how to use the website platform. Since going live, the organization has received rave reviews from members and staff about the new website. Aciron continues to work with the client providing hosting assistance, as well as support and maintenance for the website.