In this technology-driven age, odds are that the first impression a consumer will have of a company is their website. Online marketing has become more important in the past ten years. Website development is the life-blood of countless businesses. When revamping a website or contracting an agency to make a new one, it’s paramount to keep assumptions at bay and marketing tactics at the forefront of a team’s mind. Below are realities and expectations that affect both clients and developers.
A website does not need to have a thousand features and beautiful backgrounds to attract users, however, an aesthetic interface and landing pages could increase conversion rates. Simple fixes to websites, such as adding an email sign-up form for marketing with emails, could make the world of a difference to companies. If you have any questions or concerns, the Aciron Consulting team would be delighted to hear from you.