Stakeholders and Managing a CMS Design Process

When designing an internal system like a Content Management System (CMS), it is invaluable to get feedback from multiple stakeholders to increase the adoption rate of the system. Give users a personal stake in the system implementation so everyone has the same goals.

As important as stakeholder feedback can be, coordinating and evaluating feedback can be very challenging. These three tips will help boost your company’s spirits while redesigning its CMS, or any other internal system:

Prioritize Needs

Collecting feedback from stakeholders can cause you to be caught up in what they want rather than what the CMS needs. To avoid losing sight of the high-level project goals, organize and prioritize feedback based on the requirements. It’s a good idea to document design-based decisions that allows stakeholders to see their feedback framed alongside them. This visual representation also ensures that stakeholders recognize their requirements. If any shakeholders have questions about why something was designed a certain way, there are concrete answers.

Understand Motivations

Stakeholders provide feedback for a variety of reasons. Understanding stakeholders’ inclinations and recognizing the underlying issues that their feedback is trying to resolve can be a great way to make design decisions that ensure that they are happy with the end product. By recognizing stakeholders’ pain points, it can be easier to find common ground between seemingly conflicting feedback as well as to find creative solutions to these disputes. Create positive communication by pushing the question, how can this help our CMS?

Assert Expertise and Facilitate Compromise

To ensure you’re respected as a leader, you must be confident in your expertize while managing large groups of stakeholders. Whether you’re an internal project manager or an external consultant, make sure that you’re running the team! The project manager must make the tough decisions and ensure that the project is on track. Now, that doesn’t mean that you need to employ an authoritarian management style! Instead, facilitate compromise when it is in the best interest of the project and reminding everyone that they are working towards the common project goal.

How do you tell collaborators that their needs might not be met? The key is to remain respectful and try to sympathize with feedback. While stakeholders might have conflicting and rapid-fire comments, there is always a way to achieve accommodation on all sides. If you have any other questions regarding stakeholders and how they fit into your business model, please don’t hesitate to contact us!

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